HI! I’M ALLEN ARCHULETA. IN WORKING WITH HUNDREDS OF NEW BUSINESS OWNERS, THERE’s ONE THING WE ALL AGREE ON….
LAUNCHING A NEW BUSINESS IS NOT EASY!
TOO OFTEN, I’VE SEEN NEW ENTREPRENEURS WASTE SO MUCH TIME AND ENERGY TRYING TO FIGURE EVERYTHING OUT ON THEIR OWN WHEN STARTING OUT. MANY GET SO BOGGED DOWN OR OVERWHELMED THAT THEY END UP ABANDONING THEIR DREAMS ALTOGETHER!
DOES THIS SOUND FAMILIAR? YOU MIGHT HAVE SPENT HOURS:
WONDERING IF YOUR IDEA IS WILL EVEN WORK
CONSTANTLY TWEAKING YOUR STRATEGY, PRODUCT, OR SERVICE TO THE POINT IT IS ACTUALLY WORKING AGAINST YOU
RESEARCHING WAYS TO REACH YOUR TARGET CUSTOMERS AFTER YOU HAVE ALREADY LAUNCHED
STRESSING ABOUT HOW TO FUND YOUR DREAM BUSINESS OR IDEA
… And all the while, potential sales or clients slip through your fingers, straight to your competitors.
What I've seen too often are new business owners feeling overwhelmed, confused, defeated, and spending their money in all the wrong places. I get it. I've been there myself – just ask my wife!
But here's the great news: I'm here to help. I want to help you move from feeling like you're spinning your wheels and getting nowhere, to gaining real traction. Let's make your business take off, soaring down the road like a rocket!
SO WHAT’S MY STORY, AND WHY DO I CARE SO MUCH? WHY SHOULD YOU TRUST ME TO HELP YOU WITH THIS?
I HAVE SUCCEEDED, I HAVE FAILED, HAVE GOTTEN BACK UP, AND MOST DEFINITELY HAVE BEEN IN YOUR SHOES…
Though it sometimes feels like a distant memory, it wasn't long ago that I was exactly where you are today. Like you, I was scouring the internet, trying to piece together the best way to launch a business. I was getting advice, both good and bad, mostly from people who had never started their own business.
What made things even tougher was spending thousands on various programs, courses, and software, believing each would be the key to building that million-dollar business. In the end, I realized these resources were meant for a later stage in my journey, not for laying the essential foundation. This experience taught me a crucial lesson: in the beginning, there's so much to do, and like constructing a building, without a proper foundation, no matter how well you build, it will eventually crumble.
There are countless opinions on the 'best way to do it.' In my view, there's no one-size-fits-all approach. While many businesses may offer similar products or services, your unique strategy and approach will be your competitive edge, setting you apart from the rest.
My personal philosophy is simple: Anything in business or life is possible. You just need to believe in yourself, have the determination to succeed, and surround yourself with the right people who guide and push you toward victory.
SO WHAT ABOUT YOUR EXPERIENCE AND PROFESSIONAL HISTORY…
My life as a dreamer and an entrepreneur started at a very young age. Like many kids of the time, my first venture into business ownership all started with picking lemons from my grandmother’s tree, popping up a lemon/lemonade stand, and growing my empire one nickel at a time. As the years went on, I had the typical jobs of the younger generation, but I always felt something deep inside of me telling me I hadn’t met my full potential and that I could build something great. When I was transitioning out of the US Army, I spent a lot of time doing research and reading books trying to figure out what my next moves were going to be. From here I started building the foundation of the next level of my professional life and the entrepreneurial journey to come.
WHERE MY JOURNEY HAS TAKEN ME OVER THE PAST 17+ YEARS:
Masters of Business Administration (MBA) & BA - Economics from California State University, Sacramento
Launched, grew, and sold two professional services firms
Bought and turned around existing franchises and businesses
Professor of Strategy & Entrepreneurship at California State University, Sacramento
Awarded Top 40 under 40 from the Business Journal for the work I have done helping launch and turn around hundreds of businesses
Angel investor with investments in 7 companies in 4 different countries.
Served as the Lead Consultant for the Veterans Business Outreach Center in Northern CA & NV, providing 1-on-1 consulting and entrepreneurship classes to active, retired, veteran and family of service members
Dedicated a lot of time and resources to my community and internationally, and being blessed with the Community All-Star Award from the Sacramento Kings.
To be honest, along this journey, there were times when I tried to take a 9 to 5 to have a set schedule and what I guess the world calls a normal life. But in having a “NORMAL JOB” I only realized more that I felt like a gorilla in a cage. I felt like my talents were always being wasted and I had so much more to give to the world in doing what I love best.
SO WHAT LED YOU TO LAUNCH THIS PROGRAM?
My journey to launching this program is deeply rooted in both my personal experiences and my professional journey as an entrepreneur and business advisor.
From my earliest days, starting with a humble lemonade stand, to the challenges and triumphs of building and selling businesses, and teaching the next generation of entrepreneurs, I've lived the entrepreneurial dream - and its realities. I know firsthand the excitement that comes with a new business idea, and equally, the uncertainties and challenges that follow.
What really inspired me to start this program was the pattern I noticed over my 17+ years of entrepreneurial experience. I saw countless aspiring entrepreneurs struggle with the same hurdles: validating their ideas, understanding their market, and turning their visions into successful ventures. I recognized a gap between having a brilliant idea and having the tools and knowledge to bring it to life.
But it wasn't just about the business mechanics. In every entrepreneur's journey, there's a personal story, a 'why' that fuels their ambition. Helping aspiring business owners identify their ‘why’ deeply resonated with me, reinforcing the belief that understanding your core motivation is crucial in business. This became a fundamental part of my approach - helping entrepreneurs not just build businesses, but also align them with their personal missions and values.
This program is more than just a set of tools and strategies; it's a culmination of everything I've learned, taught, and experienced. It's designed to guide you through the intricate process of launching and growing your business, with a keen focus on aligning your business goals with your personal 'why.'
Here, you'll find a blend of practical skills, strategic thinking, and personal insights - all tailored to help you navigate the entrepreneurial landscape. Whether you're in the early stages of idea generation or ready to take your concept to market, this program is your partner in turning your entrepreneurial dreams into reality.
Join me in this journey, where your vision meets expertise, and together, let's create something extraordinary.