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Course, coaching, or a conversation first.

Same evidence-based frameworks, offered three ways so you can pick the depth of support that actually fits where you are.

Self-Paced Course

From Idea to First Customer

The exact 8-module framework I use 1:1, work through it at your own pace, with a real deliverable at every step.

$497

One-time · Lifetime access

Enroll In The Course

Module 1

Idea Clarity, Target Customer & Market Sanity-Check

  • Define the core hypothesis: the problem, the solution, and why it's still unsolved
  • Narrow the target customer to a specific, describable person or business
  • Lightweight market-size gut-check
  • Fast licensing and regulatory check

Deliverable

A one-page hypothesis doc, plus a go/caution flag on market size and regulatory risk.

Module 2

Client Pain Points Deep-Dive

  • Map what the customer does today instead
  • Identify the real cost of the problem in time, money, and stress
  • Rank pain points by frequency and urgency
  • Draft discovery questions about past behavior, not hypothetical interest

Deliverable

A ranked pain-point map and a ready-to-use discovery question script.

Module 3

Design the Cheapest Validation Test

  • Select a test matched to the business type
  • Set pass/fail thresholds before running it
  • Set a cost ceiling and a timeline

Deliverable

A written test plan with method, cost, timeline, and the response that counts as “go.”

Module 4

Refine Offer & Price

  • Review the actual test data, not impressions
  • Translate signals into a concrete offer
  • Anchor pricing to what prospects actually said or did

Deliverable

A one-paragraph offer statement you could say out loud to a stranger.

Module 5

Technology & AI Implementation

  • Identify the repetitive work worth automating
  • Decide whether AI is a genuine differentiator or a buzzword
  • Pick two or three off-the-shelf tools, nothing custom-built this early
  • Flag where AI should not be used

Deliverable

A simple tech and AI stack plan: what to adopt now, what it replaces, where not to use it.

Module 6

Marketing Foundation & Basic Website

  • Identify the type of marketing best suited to this business concept, and the right channel(s) to start with
  • Assess whether you have any web presence at all
  • If not: build a basic, AI-assisted informational website
  • Basic online findability: Google Business Profile, consistent contact info

Deliverable

A marketing channel recommendation, plus a live, basic AI-built informational website (or an audited existing one).

Module 7

The Ask: Crafting the Perfect Pitch

  • Build a specific, named prospect list
  • Script the outreach message and the sales conversation
  • Handle the two or three most likely objections
  • Set a follow-up cadence

Deliverable

Outreach sent to a defined number of named prospects, with a tracked follow-up plan.

Module 8

Close Review

  • If you landed a customer: debrief, plan delivery, look at what is next
  • If you didn't: diagnose pricing, targeting, or fundamental demand

Deliverable

A signed first client and delivery plan, or a clear documented go/no-go decision.

1:1 Coaching

Work With Me Directly

No fixed curriculum. Bring whatever’s actually in your way, from validating a side business, to the real financial numbers behind leaving your job, to a second opinion on your course results.

Topics I can help with:

  • Validating a side business beyond the hobby stage
  • Personal & business financial numbers, what you actually need to replace your income
  • Building a realistic revenue ramp and timeline
  • Setting a risk buffer and contingency plan before you leap
  • Technology & AI implementation for scaling
  • Marketing & sales systemization
  • Stakeholder alignment and the final go/no-go decision
  • A second set of eyes on your course results

Packages

1 Session

$500

3 Sessions

$1,350

5 Sessions

$2,000

Book A Session
Speaking

Invite Allen To Speak

A general “how to actually start” talk, testing an idea before you build it, or knowing when the numbers say it’s safe to leave your job.

Keynotes & Conferences

Local Business Groups & Chambers

Podcasts & Shows

Book Allen To Speak

Straight Answers

What's actually in the course?

The same 8-module framework I use 1:1: idea clarity, pain points, validation testing, offer refinement, tech/AI stack, marketing foundation, the ask, and a close review. Self-paced, with a deliverable at every step.

Is the course the same as working with you 1:1?

The content is identical. The difference is pace and personal feedback, the course is self-guided, 1:1 coaching adds a real person checking your work and answering questions live.

How does 1:1 coaching work? Is there a curriculum?

No fixed curriculum. You bring what’s actually stuck, we work through it together in whichever session package fits.

Can I do the course and then book coaching?

Yes, that’s the most common path. Take the course at your own pace, then book sessions for the parts you want a second set of eyes on.

Do you help with side businesses and leaving a job, too?

Yes, bring your specific situation (financial numbers, risk buffer, go/no-go decision) into 1:1 coaching, and we work through it directly.

What does it cost?

The course is $497 one-time. Coaching is $500 for one session, $1,350 for three, or $2,000 for five.

Pick your starting point.

Course, coaching, or a conversation first, whatever fits where you actually are.

Book A Free Discovery Call